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I am always looking for new clients and I began to wonder why my clients chose me. To find the answer, I started to ask my clients why they selected me over the other 90,000 lawyers in Illinois. Most of my clients told me that they choose a lawyer in the much same way they choose an accountant, doctor or dentist: They ask the colleagues that they respect and are successful for a referral. If I am doing a good job for a respected successful colleague and they are satisfied, the potential client figures that they will be satisfied as well. Let’s face it; a lot of lawyers are competent. This not a distinguishing factor. The distinguishing factor is simply whether the lawyer performed so w